No Heroes | Lucy Wooding Design

No Heroes Magazine

Brief

Create an original magazine design concept, which includes articles, images, typography and dynamic layout.

Concept

No Heroes—an anti-magazine dedicated to spotlighting the true pioneers of sound, music, art, and culture. Eschewing glossy celebrity hype, No Heroes celebrates the underground visionaries who shape our creative world.

Designed in

Adobe InDesign and Photoshop.

Contents page
Photograph by Gavin Watson, a legendary British photographer celebrated for his raw and intimate documentation of the skinhead and '90s rave subcultures. His images tell stories that are gritty, real, and profoundly human, making him the embodiment of what No Heroes stands for.

Gordon Raphael Interview
Producer behind The Strokes' seminal albums and many underground bands globally, Gordon's influence on modern music is undeniable. His production of This Is It by The Strokes revived the spirit of garage rock but also redefined the genre for a new generation. I chose to spotlight Gordon Raphael to celebrate a visionary whose contributions, though often underrated, have shaped the sound of an era.

Gavin Watson Interview
In this candid interview, Gavin Watson discusses the atmosphere of youth cultures from the '80s and '90s. I wanted the reader to be immersed in the political origins and evolution of these movements, and discover how Gavin firmly cemented himself within the culture.

Dr Martens Advert
To perfectly align with the magazine's theme of youth subculture and style, I selected Dr Martens as a representation of my specific vision. The brand has stood at the forefront of trailblazing fashion, embodying the rebellious spirit that defines youth culture.

Creed and Rat Betty Adverts

Creed and Rat Betty wonderfully capture the essence of No Heroes.

Creed, has British roots and a timeless elegance. Rat Betty, known for its edgy and unconventional jewellery, aligns seamlessly with the magazine's celebration of bold individuality and subversive style. Together, these brands represent the diverse spectrum of influences that shape the uncompromising world of No Heroes.

Katharine Hamnett Interview
Katharine Hamnett's commitment to environmentally conscious practices and her outspoken advocacy for ethical fashion make her a dynamic fit for No Heroes. In the interview, she shares invaluable insights on how we can make more sustainable choices with our fashion, emphasizing the crucial role we all play in helping the planet.

Burberry Campaign
I chose Burberry as an advertiser for No Heroes because they epitomize quintessential British style, seamlessly bridging the gap between working-class and upper-class style. This iconic brand has a rich history of being embraced by all layers of society, making it a symbol of both timeless fashion and cultural unity.

Lucy Wooding Design

No Heroes Magazine

Contents page
Photograph by Gavin Watson, a legendary British photographer celebrated for his raw and intimate documentation of the skinhead and '90s rave subcultures. His images tell stories that are gritty, real, and profoundly human, making him the embodiment of what No Heroes stands for.

Gavin Watson Interview
In this candid interview, Gavin Watson discusses the atmosphere of youth cultures from the '80s and '90s. I wanted the reader to be immersed in the political origins and evolution of these movements, and discover how Gavin firmly cemented himself within the culture.

Dr Martens Advert
To perfectly align with the magazine's theme of youth subculture and style, I selected Dr Martens as a representation of my specific vision. The brand has stood at the forefront of trailblazing fashion, embodying the rebellious spirit that defines youth culture.

Creed and Rat Betty Adverts

Creed and Rat Betty wonderfully capture the essence of No Heroes.

Backpage

Photograph by Gavin Watson.

No Heroes Magazine

Contents page ​Photograph by Gavin Watson, a legendary British photographer celebrated for his raw and intimate documentation of the skinhead and '90s rave subcultures. His images tell stories that are gritty, real, and profoundly human, making him the embodiment of what No Heroes stands for.

Gavin Watson Interview​ ​In this candid interview, Gavin Watson discusses the atmosphere of youth cultures from the '80s and '90s. I wanted the reader to be immersed in the political origins and evolution of these movements, and discover how Gavin firmly cemented himself within the culture.

Dr Martens Advert ​To perfectly align with the magazine's theme of youth subculture and style, I selected Dr Martens as a representation of my specific vision. The brand has stood at the forefront of trailblazing fashion, embodying the rebellious spirit that defines youth culture.

Creed and Rat Betty Adverts

​Creed and Rat Betty wonderfully capture the essence of No Heroes.

Backpage

​Photograph by Gavin Watson.

Contents page
Photograph by Gavin Watson, a legendary British photographer celebrated for his raw and intimate documentation of the skinhead and '90s rave subcultures. His images tell stories that are gritty, real, and profoundly human, making him the embodiment of what No Heroes stands for.

Gavin Watson Interview
In this candid interview, Gavin Watson discusses the atmosphere of youth cultures from the '80s and '90s. I wanted the reader to be immersed in the political origins and evolution of these movements, and discover how Gavin firmly cemented himself within the culture.

Dr Martens Advert
To perfectly align with the magazine's theme of youth subculture and style, I selected Dr Martens as a representation of my specific vision. The brand has stood at the forefront of trailblazing fashion, embodying the rebellious spirit that defines youth culture.

Creed and Rat Betty wonderfully capture the essence of No Heroes.

Photograph by Gavin Watson.